Hatsuhiko is a co-creation platform that brings together challengers brave enough to undertake new business ventures and early adopters who share that same spirit, helping to bring dreams to life. “Hatsuhiko” is Japanese for “first flight,” and just as the name implies, the platform is meant to provide the startup projects nurtured within Sony’s Seed Acceleration Program with their “first flight” opportunity to travel beyond Japan’s shores, to the doors of customers overseas. The establishment of Hatsuhiko was made possible thanks to the new Tokyo Mirai Mode platform provided by Tokyo Otaku Mode Inc., a company which shares our passion for introducing the wonderful products being made in Japan to the world.
Hatsuhiko is a test marketing platform that is built around features that facilitate the co-creation process, putting challengers in direct contact with early adopters from outside of Japan who are eager to get their hands on new products as soon as possible.!
Sony‘s Seed Acceleration Program ("SAP") was launched in Japan in 2014 and in Europe in 2016 with aims to fast-track promising new business ideas, proposed by Sony group employees, into full-fledged businesses especially in fields outside existing business areas.